Fitness & Sports Franchise Opportunities

The sport and fitness franchise industry in the United States has experienced steady growth, driven by increasing health awareness and a demand for accessible wellness solutions.​

Market Size and Growth

As of early 2023, the gym and fitness franchise sector generated approximately $7.2 billion in revenue, reflecting a compound annual growth rate (CAGR) of 0.9% over the past five years . The broader fitness industry, encompassing various services and products, is projected to reach a market value of $96.6 billion by 2024.​

Franchise Landscape

The industry comprises over 20,000 franchise locations across the country, operated by more than 87 franchisors . Notable players include Planet Fitness, Anytime Fitness, Orangetheory Fitness, Crunch Fitness, and Snap Fitness. These brands offer diverse models, from 24/7 access gyms to specialized boutique studios, catering to a wide range of consumer preferences.​

Consumer Trends

Americans are increasingly investing in their health, spending an average of $286 per month on fitness-related activities and services . This trend underscores the growing emphasis on wellness and the potential for continued expansion in the fitness franchise sector.​

Future Outlook

With a health-conscious population and evolving workout habits, the fitness franchise industry is poised for sustained growth. Innovations in digital fitness platforms and personalized training programs are expected to further enhance the appeal of franchised fitness offerings.​

For entrepreneurs, investing in a fitness franchise presents an opportunity to capitalize on a robust and evolving market, supported by established brand recognition and operational frameworks.